What we offer
Clients are understandably focused on discovering the market value of their products and services. Drawing upon all our experiences and creativity, we’ll ensure that each respondent is suited to our client needs. In sourcing of participants, we place great emphasis on quality control of screening, ensuring high turnout rate for fieldwork and respondents to have good articulation.
Qualitative Research
- Consumer & B2B Focus Groups
- Workshops
- In Depth Interviews
- Paired Friendship and Triads
- Mystery Shopping
- Ethnography and Immersions
- Product Testing
- In Home Visit
- Shop Along and Drive Along
- Online Depths and Diary
Quantitative Research
- Central Location Test
- Street Intercept
- Mystery Shopping
- Placements
Online Qualitative
Clients are understandably focused on discovering the market value of their products and services. Drawing upon all our experiences and creativity, we’ll ensure that each respondent is suited to our client needs. In sourcing of participants, we place great emphasis on quality control of screening, ensuring high turnout rate for fieldwork and respondents to have good articulation.
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Video interviews via Microsoft Teams, Zoom, Google Meet and etc.
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Mobile Immersions
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Online Communities
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Virtual Workshops
*All of the above solutions require no travel or face-to-face, helping you to Stay Connected and Stay Informed
Our Services
Recruitment for both qualitative and quantitative research at domestic and international level
End-to-end service from project planning to execution
Meaningful interpretation to data collected in accordance with research objectives
FGD/IDI facility with one-way mirror viewing room
Our services are not only limited within Malaysia but we also handle multi-country projects worldwide.
Some of the key markets where we have partnerships are Singapore, Thailand, Philippines, Indonesia and Vietnam. We are able to execute fieldwork in these markets with great ease.
Our Facilities
Phoenix
Phoenix is boardroom style; spaces and suitable for formal discussions with large number of respondents.
Read more on room's features here
- Boardroom setup with spacious one way mirror observation room.
- Equipped with LED TV for stimulus material projection.
- All room bookings for FGD are inclusive of F&B for 8-10 pax respondents and 5 clients/researchers; for IDI, respondent and client F&B will be arranged upon request.
- FOC 30 mins setup or briefing time before the session.
- FOC 30 mins debriefing time after the session.
- FOC audio and video recording in digital format.
- Rooms are enabled with FREE VLC live streaming.
For 12 - 15 Pax
TV
FOC 30 Minutes Briefing Time
FOC Audio & Video Recording
Free VLC Live Streaming
FOC 30 Minutes Setup
Magpie
Magpie is casual setup; suitable for mini groups, depth interviews, children groups and etc.
Read more on room's features here
- Boardroom setup with spacious one way mirror observation room.
- Equipped with LED TV for stimulus material projection.
- All room bookings for FGD are inclusive of F&B for 8-10 pax respondents and 5 clients/researchers; for IDI, respondent and client F&B will be arranged upon request.
- FOC 30 mins setup or briefing time before the session.
- FOC 30 mins debriefing time after the session.
- FOC audio and video recording in digital format.
- Rooms are enabled with FREE VLC live streaming.
For 8 - 10 Pax
TV
FOC 30 Minutes Briefing Time
FOC Audio & Video Recording
Free VLC Live Streaming
FOC 30 Minutes Setup
About Us
We value long-term partnerships
YoVa was founded in 2018 with the aim to offer a one stop solution for all the essential project management and fieldwork related research needs.
Located strategically within Klang Valley, we owned a fieldwork facility at Menara MBMR, Kuala Lumpur. We offer services primarily on project management which comprises of recruitment, fieldwork facility, moderation, research materials translation, fieldwork coordination and logistic planning, simultaneous translation, data entry, transcripts, note-taking, Vox Pop videos, A/V recording with subtitling, analysis and reporting.
We understand and value long-term partnerships and we believe that good research is built on solid project management, hence a strong base is vital to create insightful research which can help organizations to make informed business decisions.
Every project is unique, therefore we offer a range of fieldwork solutions that can be customized to meet your individual needs, supporting you from initial briefing through to the final deliverable.
Team
About Yoga
Yoga has been in multi-faceted roles in the market research industry with an experience totaling more than 14 years. She started her career from Project Management & Operations division, before moving into Business Development and worked all the way up to become the General Manager of QPA Malaysia. During this period, she had experience running multiple projects as well as dealing with international clients from overseas. Yoga’s USP is her ability to confidently handle both qualitative and quantitative methodologies – a particular advantage to clients who are undertaking integrated projects. Her winning difference is providing versatile research offering by utilizing the depth of her experience. Yoga caters a proactive and efficient field services and she is especially driven by a passion for understanding how context and culture influence beliefs and behavior.
About Kalaivaani
Vaani has been in the Market Research industry for over 12 years. She has worked in various leading Market Research agencies namely IDC, Kantar MY and Blackbox Research Singapore.
Prior to starting up YoVa, Vaani was leading the Qualitative Project Management and Operations team at Kantar Malaysia. She has extensive experience in coordinating local and multi-country studies.
Vaani has managed myriad of large-scale projects both in Public Policy and Commercial which includes Government Ministries in Singapore, FMCG, healthcare, financial, automotive, O&G and many other categories.
She holds a Bachelor’s Degree in Marketing from Nottingham Trent University.
About Anu
Anu started her career in market research industry as a freelance Project Assistant (PA) at Kantar Malaysia in 2013. She had assisted in various projects on fieldwork coordination for the last 12 years.
Her exposure to qualitative methodologies had groomed and developed her interest in operations and project management. In 2018, she joined YoVa as the Operation Manager, supporting us on all field related responsibilities.
About Julian
Julian have over 9 years of experience in the research field with experience in a variety of industry ranging from automotive, fuels, lubricants, brown and white goods, IT, banking, insurance to FMCG products such as beverages and snacks.
Proficient in the traditional and non-traditional qualitative research methodology, Julian was the champion for the use of online qualitative methodology in one of the previous companies he had worked with. Aside from this, he is also a multilingual moderator who can conduct groups in English, Cantonese/Mandarin and Malay.
He also has an eye for details for he had project manage various multi-wave and multi-countries studies.
Our Clients
What our clients say about us
"I recently worked with YoVa on a very challenging project for Malaysia. They were responsive and willing to take on a lot of challenges that other recruiters had declined. The project was managed very smoothly and the quality of output was better than I had expected. Also, YoVa took on another market and co-ordinated the Philippines leg of the project. Again, they took on last minute requests and delivered very well. I look forward to another opportunity to work with them. I would also recommend YoVa to others who need project management and field work in Malaysia (or elsewhere in the region)."
"YoVa is great team to work with and are responsive as well as attentive. They are passionate and work with us like business partners by understanding our needs and ensure projects are delivered on time. Despite being the new kid on the block, they’ve showcased their expertise and professionalism."
"I have been working with Yoga for many years now and she inspires a very high level of trust and confidence. In her new avatar as an entrepreneur, she has taken her sense of commitment to quality to a new level. I recently worked with her on an extremely challenging study that involved managing a group of 20 + plus clients, tough recruitment and multiple demands. Yoga personally oversaw the entire project and ensured that everything ran smoothly. I highly recommend Yoga's services to anyone who wishes to run successful projects in Malaysia."
“I've worked with YoVa for several years on a number of different qualitative studies in Malaysia. Yoga and the rest of her team at Yova are highly dedicated, ensuring all aspects of fieldwork run smoothly. They are also easy to communicate with, very responsive to new queries, and collaborative when it comes to solving any unexpected issues."
"I had the pleasure to work with Team YoVa for the past few projects we had in Malaysia. They are very professional in their work and cares passionately about performing as a company to produce excellence for their clients.
From the initial RFQ stage to invoicing, the process with them has been very smooth. They are very responsive and are willing to accommodate to my request. With great attention to details, they carefully ensure all recruitment and client expectation are up to standard. I would strongly recommend YoVa for anyone that requires support for recruitment and fieldwork in Malaysia."
"I have known Vaani for a long time and I had a very positive experience with YoVa Research for producing transcripts for qualitative projects. The service was quick and very transparent. Kudos to Vaani and her team for managing the process from the request to the timely delivery of the transcripts. The Team is very approachable, responsive and have done excellent job. I am really grateful for their services and would recommend them to others as well."
How to get here?
In this following pdf file, you will find the Buggy Service route from Mid Valley to Menara MBMR (Volvo Showroom)
